Okay, I leave you for days on end with a picture of a foot, sorry about that. I even had a PR person pitching me on a product start by saying, “Ouch, I hope your foot feels better!” Definitely a sign that I left that post up too long.
I hope you’ll forgive me. Since we were last together we managed to sneak in a mini beach getaway and a family gathering seating 10 people at every meal. I’ve also picked more than 100 pounds of tomatoes since I last wrote, too, so expect more on that soon.
But today I’ve got a burning question for the ladies, because, despite being something of a PR hack myself, I just can’t really buy into or fully understand this product name.
Pro comfort? What exactly is pro comfort in a tampon? Because some of us are amateurs, and wouldn’t seek PRO LEVEL COMFORT?
Believe me, I’m sympathetic to the agency working on the old tampon account. I picture an old-style agency guy holding a cigar and barking from behind his massive mahogany desk as his dark-suited junior account reps quake in front of him, holding the storyboards (representing three all-nighters of work) that he has summarily dismissed in less than 30 seconds. Also? This scene is playing in black and white with the crackles of a reel-to-reel projector.
“Fred, Bob? Give me something fresh, something new, something unexpected in a tampon pitch. On my desk by COB today or you’re finished in this business!”
What Bob and Fred came up with in 1967.
But honestly, PRO-LEVEL COMFORT?
Would it be going out on a limb to suggest a man might be behind that line?
Because I’d don’t think I’d want to meet the woman who thinks that way.